- Dec
- 30
- 2007
2008 required reading for those running a dev firm
By: Robert Dempsey | Tags:If you are running a development firm, or handle the business side of things for one, here are a few books that I highly recommend you put on your short list for the new year.
Management
- Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins
- Think BIG and Kick Ass in Business and Life by Donald Trump
Project Management
- Agile Software Development with SCRUM by Ken Schwaber
Marketing, PR and Advertising
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
- The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin
- Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin - read an interview of Seth by Marketing Prof’s Ann Handley
Feel Good
- The Secret by Rhonda Byrne
Any others?
If you have any recommendations in the aforementioned categories, please let us know.
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3 Responses to “2008 required reading for those running a dev firm”
On December 30th, 2007 at 3:06 pm
Donald Trump » 2008 required reading for those running a dev firm said:
[...] Robert Dempsey wrote an interesting post today on 2008 required reading for those running a dev firmHere’s a quick excerptManagement. Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins; Think BIG and Kick Ass in Business and Life by Donald Trump. Project Management. Agile Software Development with SCRUM by Ken Schwaber … [...]
On December 30th, 2007 at 4:43 pm
project management software » Blog Archive » 2008 required reading for those running a dev firm said:
[...] Read the rest of this great post here [...]
On December 31st, 2007 at 5:17 am
JEDI » Blog Archive » links for 2007-12-31 said:
[...] 2008 required reading for those running a dev firm (tags: books agile) [...]