If you are running a development firm, or handle the business side of things for one, here are a few books that I highly recommend you put on your short list for the new year.
Management
- Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins
- Think BIG and Kick Ass in Business and Life by Donald Trump
Project Management
- Agile Software Development with SCRUM by Ken Schwaber
Marketing, PR and Advertising
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
- The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin
- Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin – read an interview of Seth by Marketing Prof’s Ann Handley
Feel Good
- The Secret by Rhonda Byrne
Any others?
If you have any recommendations in the aforementioned categories, please let us know.
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