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2008 required reading for those running a dev firm

If you are running a development firm, or handle the business side of things for one, here are a few books that I highly recommend you put on your...

If you are running a development firm, or handle the business side of things for one, here are a few books that I highly recommend you put on your short list for the new year.

Management

  • Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins
  • Think BIG and Kick Ass in Business and Life by Donald Trump

Project Management

  • Agile Software Development with SCRUM by Ken Schwaber

Marketing, PR and Advertising

  • The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
  • The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin
  • Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin – read an interview of Seth by Marketing Prof’s Ann Handley

Feel Good

  • The Secret by Rhonda Byrne

Any others?

If you have any recommendations in the aforementioned categories, please let us know.

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