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If you are running a development firm, or handle the business side of things for one, here are a few books that I highly recommend you put on your short list for the new year.

Management

  • Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins
  • Think BIG and Kick Ass in Business and Life by Donald Trump

Project Management

  • Agile Software Development with SCRUM by Ken Schwaber

Marketing, PR and Advertising

  • The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
  • The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin
  • Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin - read an interview of Seth by Marketing Prof’s Ann Handley

Feel Good

  • The Secret by Rhonda Byrne

Any others?

If you have any recommendations in the aforementioned categories, please let us know.

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3 Responses to “2008 required reading for those running a dev firm”

On December 30th, 2007 at 3:06 pm Donald Trump » 2008 required reading for those running a dev firm said:

[...] Robert Dempsey wrote an interesting post today on 2008 required reading for those running a dev firmHere’s a quick excerptManagement. Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins; Think BIG and Kick Ass in Business and Life by Donald Trump. Project Management. Agile Software Development with SCRUM by Ken Schwaber … [...]

On December 30th, 2007 at 4:43 pm project management software » Blog Archive » 2008 required reading for those running a dev firm said:

[...] Read the rest of this great post here [...]

On December 31st, 2007 at 5:17 am JEDI » Blog Archive » links for 2007-12-31 said:

[...] 2008 required reading for those running a dev firm (tags: books agile) [...]

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